In 2011 he becomes the most awarded italian digital creative in the world (ADCI ranking). He’s a member and juror at the Italian Art Directors Club.
38 years old, Massimiliano has been working in the field of communication since 1994. At the age of 13 he develops his first videogame. After his studies in architecture and various experiences in communication and design, he gets a Master in New Media Communication & Strategy.
Between 2001 and 2004 Massimiliano is Digital Marketing Strategist in digital@jwt. In 2008 he becomes the Associate Creative Director Interactive in RMG Connect. In 2010 he is the Interactive Creative Director and also the Head of Experience Department in JWT Italy. In 2013 he is the Creative Director in Wunderman Italy. Wunderman is the #1 global digital agency network (Advertising Age ranking).
He created and developed integrated communication plans, brand identities, brand experiences, unconventional, crm programs, social media marketing and viral communication projects, advergames and transmedia experiences for Vodafone, Enel, illy, Alfa Romeo, Wilkinson Sword, Kimberly-Clark, Johnson & Johnson, Heineken, Kraft Foods, Nestlé, Nokia, Canon, RCS MediaGroup, DTC, Rolex, Coca Cola HBC, Trentino, Sony Ericsson, Nintendo, MySpace, Moviemax, J.P.Morgan, Telecom Italia, Generali Group, Microsoft, Land Rover.